What Sub-titles will be Used?
As discussed in my sub-title research blog post, sub-titles will be used throughout DownStage only to highlight locations and to introduce characters. My research conceded that sub-titles don't always have to be used, and that when they are, they are very simplistic - perhaps so they don't draw too much attention from the audience that they may miss a crucial part of the narrative. However, I began to experiment using my knowledge with titles on Premiere, in which I eventually created two basic fonts, as shown below.
Style Number 1
Whilst flicking through the different types of fonts which Premiere offered, I came across a font called Tekton Pro that although isn't capitalised like the DownStage logo, I felt that this seemed the most effective and helped to create DownStage's branding, as it still has some similarities with the logo. Therefore, I decided to stick with this font and first began by creating a basic white with black outline font - similar to The Office UK and Trailer Park Boys. The results can be seen below:
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| Example of this style in use |
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| Print screen showing the requirements needed to create this font |
Originally, I intended to have just a simple white font so that it remains more conventional. However, it proved difficult to view what the title is saying with some of the backgrounds - the whiteness becomes overpowered making it difficult to read. This is why I created a black outline for the font - it helps to overpower any background, making the title much easier to read, as you can see from the differences below:
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| Without the outline |
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| With the outline |
Style Number 2
Moving on and using the same font, I thought I would experiment by trying to make the style much more iconic to the logo by using the same black base and red outline style, which you can see below. At first I felt that this looked quite efficient - it's clearly relevant to the branding and is easy to read. Nonetheless, with comparison to the previous style, the first style seemed much more efficient, which is purely due to it's simplicity.
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| Font style Number 2 |
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| Font Style Number 1 |
Therefore, I decided to stick with the first style, purely because it's simplicity doesn't draw too much attention, and so it remains conventional. Below you can see the font in action being used to introduce a location and the time of day.
Here are some other examples of the finished sub-title in action:
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